• Questionnaire
    Programming

    Our team is constantly searching for new and specific
    clients’ needs in order to effectively upgrade our
    performance and meet the emerging custom needs.

    Questionnaire Programming

    Our team is constantly searching for new and specific clients’ needs in order to effectively
    upgrade our performance and meet the emerging custom needs.

    Main modules developed:

    • Ranking / Drag & Drop
    • Different scales
    • Chip Game
    • Virtual Shelf
    • Likes / Dislikes -> Heat maps

    • Brand Recognition
    • Implicit Association Test
    • Unlimited Question Types

  • Tabulations

    The appropriate quality solution of each market research
    issue is the foundation of our understanding for clients
    service and added value proposition.

    Tabulations

    The appropriate quality solution of each market research issue is the foundation of our
    understanding for clients service and added value proposition.

    This is a challenge our experienced in-house data
    processing (DP) team faces every day and it puts
    constant efforts in providing modern and reliable
    data cleaning, recoding and tabulating services that
    ensure an adequate business perspective in the
    decision making process.

  • Statistical Analysis

    Our team’s natural curiosity and constant search of deeper
    customer understanding, enriched with the long term and
    strong analytical background is a guarantee for excellence
    in all types of analysis and procedures, covering all main
    statistical methods and models as a base.

    Statistical Analysis

    Our team’s natural curiosity and constant search of deeper customer understanding,
    enriched with the long term and strong analytical background is a guarantee for excellence
    in all types of analysis and procedures, covering all main statistical methods and models as a
    base.

    • Analysis of Variance (ANOVA)
    • Automatic Interaction Detector (AID) /
      Chi-squared Automatic Interaction
      Detector (CHIAID)
    • Cluster Analysis
    • Correspondence Analysis
    • Discriminant Analysis
    • Factor Analysis
    • Multi-Dimensional Scaling
    • Multiple Regression Analysis
    • Price Sensitivity Meter (PSM)

  • Charting

    One of our main goals is to offer our clients a cooperation
    based on an individual approach and optimal solutions for
    meeting their needs, minimizing the initial “anonymity” of
    the marketing research outsource services and.

    Charting

    One of our main goals is to offer our clients a cooperation based on an individual approach
    and optimal solutions for meeting their needs, minimizing the initial “anonymity” of the
    marketing research outsource services and.

    The service charting is one of the main areas in which DatumLab puts efforts to maximize
    the service total added value and ease the decision making process of our clients. Once we
    have identified the specific audience of each project, the metrics they need to see, and the
    data that powers the metrics, we define the best and most appropriate selection of chart
    types. The graphical format of a chart makes it easier to understand large quantities of data
    and the relationship between different series of data. A chart can also show the big picture
    so that you can analyze your data and look for important trends. An incorrect chart type can
    lead to incorrect analysis and interpretation, which in turn can lead to incorrect business
    decisions. Using our:

    • Comprehensive package of standard charting
      tools and visualizations
    • Innovative and customized visualization /
      Info graphics

  • Customized Programming
    of questionnaire modules
    and applications

    • Demo
    • Visuals embedding – story boards, TV clips, music,
      logos and pictures, etc.

We are ...

... a company specialized in Survey Programming and Data Analysis for marketing and social research.

We operate in Bulgaria - the only European country in Top 10 best destinations for providing outsourcing activities worldwide. The 2014 A.T. Kearney Global Services Location Index™ (www.atkearney.com)

The outsourcing industry is the fastest growing sector of the Bulgarian economy with a revenue increase of 60% in the last four years, generating about 3% of the Bulgarian GDP (an annual revenue of about half a billion Euros). The sector grew by 40% in 2011 and 13% in 2012. (www.investor.bg)

Our mission ...

Our inspiration is the natural reflection of the massive, dynamic influx and progressive development of IT technologies in the context of a team's long-term research experience and vast data of consumer insights.

To provide our clients a quality. cost-effective outsource service that supports their efforts in preserving company's competitive advantages, we dedicated a team of IT and marketing research specialists, who follow our inner conviction that the information and its' adequate interpretation, in line with the impact of new technologies on both business and consumers, are key factors for the successful establishment and management of a sustainable business.

Loyalty policy ...

We understand that your loyalty is achievable only through a constant care and exceeding your initial expectations.

Considering this we provide:

Contacts

    70 Budapeshta Str.
1000, Sofia, Bulgaria

    +359 8 999 66 100
+359 2 419 3048

    clients@datumlab.eu

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